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COMMUNICORN CONFERENCE 2025
What if we shaped change together?
Lüneburg, September 16–17, 2025
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The Avenir Collective operates two cafés and a roastery with the aim of making the coffee trade more transparent, fair, and sustainable.
The conversation focuses on collective ownership and the practice of collaborative decision-making. Ruth explains how the collective works, how responsibility and leadership are organized on an equal footing, and what role the community plays in the long-term impact of social enterprises. We learn how Avenir combines impact and entrepreneurial action, how decisions are made collectively, and why cooperation should be based on trust and partnership.
The episode highlights how collectively organized companies promote sustainable consumption while remaining economically stable and creating new avenues for social innovation. An inspiring episode about sustainable coffee farming that shows how to create value together and drive social change.
Foto: Timo Knorr
Chapters
00:00 – Painting the picture of Avenir: What does Community mean?
05:12 – Decision-making and participation?
09:07 – Process-oriented management of conflicts
12:26 – Understanding Impact and Scaling
17:50 – Game: Enterprise, Impact or Community?
Further information about Avenir
- Instagram: https://www.instagram.com/avenir_lg/?hl=de
- Websites: https://avenir-kaffee.de/kollektiv/ & https://avenir-kaffee.de/handel/
Background
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
Also available at
Contact
Charlotte von Wulffen
Charlotte.wulffen@leuphana.de
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